As Featured in ' ERA ' Magazine - Celebrating 20 Years of Millinery
The House of Hats is truly honored to be featured in ERA Magazine celebrating 20 years of millinery!
We’re thrilled to share the full article, which dives into our journey, the heart of our business, and features beautiful shots of our hats from our “ LE CHAPEAUX “ collection.
A huge thanks to Eleanor for a stunning issue! we’re incredibly grateful for the recognition—head over to ERA magazine to order your copy and enjoy the full story!
Happy 20th Birthday The House Of Hats
This year marks 20 Years since The House of Hats began — and even writing that sentence feels surreal.
What started as a small creative dream has grown, changed, paused, reinvented itself, and somehow endured through every season of my life. Businesses don’t usually last this long, especially creative ones, and especially ones built slowly, by hand, with heart rather than hype.
Twenty years ago, I began making hats because I loved them — the romance, the history, the craftsmanship, the quiet confidence a beautiful hat gives to the person wearing it. I never imagined how deeply intertwined this business would become with my life, or how many chapters it would quietly witness.
Over the years, The House of Hats has lived in studios, spare rooms, shopfronts, arcades, market stalls, and now online. It has survived economic downturns, personal upheavals, moves between cities and states, changing trends, changing bodies, changing priorities — and it’s still here.
That alone feels worth celebrating.
This brand grew as I grew.
It evolved as my taste evolved.
It slowed down when I needed to slow down.
There were times when I chased momentum, and times when I learned that rest and refinement mattered more. There were collections, commissions, bridal pieces, couture moments — and now, a gentler return to wearable, everyday hats made slowly, one at a time, with intention.
I no longer believe a business has to be loud to be successful. Or constant. Or exhausting.
I believe in longevity.
I believe in craftsmanship.
I believe in making beautiful things that last.
Thank you for being here..
If you’ve ever worn one of my hats, supported my work, followed along quietly, or checked in over the years — thank you. Truly.
Small businesses don’t survive 20 years without real people on the other side. Your support has meant more than you probably realise, especially during the harder chapters.
As The House of Hats steps into its third decade, it does so with more clarity, more softness, and more trust than ever before. This is a quieter era. A slower one. But one rooted deeply in experience, skill, and love for the craft.
Here’s to 20 years of hats, stories, reinvention —
and to whatever the next chapter holds 🤍👒👒👒
Toowoomba City Store - COMING SOON
The House of Hats Toowoomba City – COMING SOON! ✨
I’m absolutely thrilled to announce the upcoming opening of my new boutique next month, nestled within the beautiful Australia Arcade on Ruthven Street. 🖤
Step inside and discover an exquisite collection of hats & headwear, decadent bridal accessories, and hand-curated vintage clothing — each piece imbued with timeless elegance and a whisper of old-world glamour.
I cannot wait to welcome you in person...
With love,
Ilana x 👒
