As Featured in ' ERA ' Magazine - Celebrating 20 Years of Millinery

The House of Hats is truly honored to be featured in ERA Magazine celebrating 20 years of millinery!

We’re thrilled to share the full article, which dives into our journey, the heart of our business, and features beautiful shots of our hats from our “ LE CHAPEAUX “ collection.

A huge thanks to Eleanor for a stunning issue! we’re incredibly grateful for the recognition—head over to ERA magazine to order your copy and enjoy the full story!

Happy 20th Birthday The House Of Hats

This year marks 20 Years since The House of Hats began — and even writing that sentence feels surreal.

What started as a small creative dream has grown, changed, paused, reinvented itself, and somehow endured through every season of my life. Businesses don’t usually last this long, especially creative ones, and especially ones built slowly, by hand, with heart rather than hype.

Twenty years ago, I began making hats because I loved them — the romance, the history, the craftsmanship, the quiet confidence a beautiful hat gives to the person wearing it. I never imagined how deeply intertwined this business would become with my life, or how many chapters it would quietly witness.

Over the years, The House of Hats has lived in studios, spare rooms, shopfronts, arcades, market stalls, and now online. It has survived economic downturns, personal upheavals, moves between cities and states, changing trends, changing bodies, changing priorities — and it’s still here.

That alone feels worth celebrating.

This brand grew as I grew.
It evolved as my taste evolved.
It slowed down when I needed to slow down.

There were times when I chased momentum, and times when I learned that rest and refinement mattered more. There were collections, commissions, bridal pieces, couture moments — and now, a gentler return to wearable, everyday hats made slowly, one at a time, with intention.

I no longer believe a business has to be loud to be successful. Or constant. Or exhausting.

I believe in longevity.
I believe in craftsmanship.
I believe in making beautiful things that last.

Thank you for being here..

If you’ve ever worn one of my hats, supported my work, followed along quietly, or checked in over the years — thank you. Truly.

Small businesses don’t survive 20 years without real people on the other side. Your support has meant more than you probably realise, especially during the harder chapters.

As The House of Hats steps into its third decade, it does so with more clarity, more softness, and more trust than ever before. This is a quieter era. A slower one. But one rooted deeply in experience, skill, and love for the craft.

Here’s to 20 years of hats, stories, reinvention —
and to whatever the next chapter holds 🤍👒👒👒

Toowoomba City Store - COMING SOON

The House of Hats Toowoomba City – COMING SOON! ✨

I’m absolutely thrilled to announce the upcoming opening of my new boutique next month, nestled within the beautiful Australia Arcade on Ruthven Street. 🖤
Step inside and discover an exquisite collection of hats & headwear, decadent bridal accessories, and hand-curated vintage clothing — each piece imbued with timeless elegance and a whisper of old-world glamour.
I cannot wait to welcome you in person...
With love,
Ilana x 👒

HAT SALE - Enjoy up to 20%

Hi Hat Lovers,

As you already know we’ve moved to Queensland and we are overflowing with hats in our new studio so we though it would be a great time to have a hat sale on selected current ready made hats, accessories & vintage hats..

Enjoy up to 20% off, head over to our online shop to shop now….

Thank you all for supporting our small business

Happy Winter with love,

Your Milliner

Ilana Xx

LE CHAPEAUX - Our AW24 Collection

The House Of Hats AW24 Collection
' LE CHAPEAUX ' ✨🎩

Get ready to be transported back in time to Paris in the 1940s...✨

Indulge in our exquisite new collection of hats to make you feel ultra glamorous..❤️
Available now in our online boutique or book an appointment to try on our hats in our Sydney Showroom.

Embrace Vintage glamour and luxury like never before....✨

It's Our 18th Birthday....

The House Of Hats just celebrated it’s 18th Birthday,

Never in my wildest dreams would I believe that i would have a successful business that I created from dust, let alone the journey The House Of Hats has had in it's 18 years.
From fashion editorials, tv shows and celebrities wearing my creations and two shops and a Showroom later, it's been a ride.
Fast forward 18 years and in the most beautiful showroom of my dreams that I created I can truly say that i'm blessed.
I absolutely love what I do and they say if you love what you do , you never work a day in your life...
Thank you to everyone who has supported my dream along the way, you don't go unrecognised, to all my amazing clients past & present.
I'm so excited to what the future holds for The House Of Hats!!
Heres to the dreams that come reality and to the future that holds endless possibilities.✨

Your Milliner

ilana

BY THE SEASIDE - Our SS23/24 Collection

The House Of Hats Newest Collection….’ BY THE SEASIDE ‘ is here just in time for summer.. Step into a world of timeless charm and elegance.

Get ready to elevate your summer style with The House of Hats latest collection of stunning handcrafted hats!

Made from only the finest material and inspired by the timeless fashion of the 1930s our new collection is the perfect addition to your summer wardrobe.

Offering nine new original handcrafted styles exclusive to our brand each delicate piece has been expertly handcrafted in our Sydney Studio by renowned Milliner Ilana Meilak, ensuring that every hat is of the highest quality and designed to last.

We’ve added our signature style of adding vintage trims and buckles to this collection to keep it authentic to the era.

Whether you’ve looking for a stylist for a day at the beach, a chic addition to your summer outfit or simply want to make a statement at your next event, our new collection has something for everyone.

So why wait? head over to our shop to view tghe full collection or pop into our Sydney Showroom to try them all on in person.

Trust us, you wont be disappointed…..

ilana is wearing our AHOY MINI BOATER in French Navy

Watch our ‘ BY THE SEASIDE Campaign Video to view the Collection

ONCE BITTEN...The House Of Hats New Halloween Collection 2022

ilana wears our ‘ LA BELLE ‘ Red Felt veiled Tilt Hat

October is finally here and you know what that means, yes you guessed it...HALLOWEEN.
If your anything like me, you count down the month's till Halloween and prepare a costume just to get your spook on.
Well i've been super prepared this year and have made an entire collection dedicated to the dark side.
I'm so excited to introduce to you our latest collection for halloween
' ONCE BITTEN ' inspired by all things Victorian gothic.

This collection is going to knock your socks off, I'm very proud of it and i hope you love it as much as I do.

Ever since I was a child i've always been fascinated with the Victorian era, the fashion , the Victorian houses ,the jewellery and everything else.
I always dreamed of owning an victorian bustle dress and hat of course hoping I could wear it and somehow  time travel back to that time, so i've conjured up some of that time in this collection along with my love of all things vampires , witches , New Orleans & all the old haunted Mansions.
 So here it is and you all get the honour of previewing it first. 

We have seven new designs in this collection.
Introducing , our ' LA BELLE ' Hat which screams the Victorian Bustle era with her striped sash bow and face veiling.

 Our ' GRACE ' hood hats made of the most luxurious velvet and detailed with vintage rare clasps .

Our ' SPELLBOUND ' Velvet turbans with Rhinestone Spider brooches  and our ' ROSES OF RED  silk flower headpieces.

Our ' ONCE BITTEN ' Collection is perfect to bring out the dark goddess in you just in time for Halloween.

I hope you all enjoy this collection as much as I did creating it.
Head over to our online boutique to view the full collection.

Wishing you a very spooky season & happy Shopping 

Love Ilana

Your Milliner x

ilana wears our ‘ GRACE VELVET HOOD ‘ In Raven

ilana wears our ‘ROSES ARE RED ; Silk flower Headpiece

ilana wears our ‘ROSES ARE BLACK ‘ Silk Flower Headpiece

ilana wear our ‘GRACE ‘ Velvet Hood in Crimson

ilana wears our ‘SPELLBOUND ‘ Velvet Turban in Raven

ilana wears our ‘ SPELLBOUND ‘ Velvet Turban in Crimson

PETAL'S IN THE WIND The House Of Hats New Collection

---

Our New Collection ‘ Petal’s In The Wind features seventeen new beautiful Hats & headpieces designs just in time for the new season.

Inspired by the whimsical late 1970s with a twist of 1960's this collection is for the romantics and daydreamers.
Beautiful pastel colours with vintage floral prints , gingham and vintage sequins and Straw embroidered Hats all handmade in our Sydney Studio , this collection of hats and headpieces will bring happiness into your days.

WATCH OUR CAMPAIGN VIDEO BELOW.

As seen in CAMILLA'S New Collection ' PARTY LIKE'

We are so excited to have our ‘ PSYCHEDELIC ‘ Rainbow Velvet Turban featured in Camilla’s new Collection

PARTY LIKE…. Our PSYCHEDELIC Turban is the perfect turban for the party season.

Turbans

As seen in Camilla's New Collection ' Time Trippin'

We are so thrilled to be featured in CAMILLA’S new Campaign video for her new collection TIME TRIPPIN

Inspired by our favourite eras with beautiful Art deco & Art nouveau prints , this collection is out of this world…

Our EBONY Swarovski Rhinestone Headpiece is featured on the right of this stunning video all filmed in

Sydney’s State theatre.

Watch the TIME TRIPPIN video Below…

AUTUMN HAT SALE

AUTUMN  is finally here , time to layer up and get all cosy.
Autumn is our favourite time of the year when the sun is shining but the air is crisp and we get to wear our favourite winter coats and hats.

We are now having our Annual HAT SALE of vintage hats , some from our own personal collection.
Dating from the 1930's - 1970's.
Vintage hats starting from $15 grab a bargain , there are hats for everyone.
Don't miss out they are selling out fast.
Head over to our online boutique to view our hat sale.

We also have some wonderful new products from our new collection CHRYSALIS.
Our new collection has over 30 new styles of hat & accessories that are fun and colourful for everyday wear.
So much colour to brighten up any outfit with a late 60's early 70's vibe.
We will be featuring some of our new products in this newsletter.
Head over to our shop to view our ' CHRYSALIS' Collection.

Thank you for all your ongoing love & support for our small business.
We are so happy you love our hats and we love seeing them on you.
Please feel free to follow our Instagram account @thehouseofhats_ and tag us wearing your hats from us , we would love to see them on you.