As Featured in ' ERA ' Magazine - Celebrating 20 Years of Millinery
The House of Hats is truly honored to be featured in ERA Magazine celebrating 20 years of millinery!
We’re thrilled to share the full article, which dives into our journey, the heart of our business, and features beautiful shots of our hats from our “ LE CHAPEAUX “ collection.
A huge thanks to Eleanor for a stunning issue! we’re incredibly grateful for the recognition—head over to ERA magazine to order your copy and enjoy the full story!
Happy 20th Birthday The House Of Hats
This year marks 20 Years since The House of Hats began — and even writing that sentence feels surreal.
What started as a small creative dream has grown, changed, paused, reinvented itself, and somehow endured through every season of my life. Businesses don’t usually last this long, especially creative ones, and especially ones built slowly, by hand, with heart rather than hype.
Twenty years ago, I began making hats because I loved them — the romance, the history, the craftsmanship, the quiet confidence a beautiful hat gives to the person wearing it. I never imagined how deeply intertwined this business would become with my life, or how many chapters it would quietly witness.
Over the years, The House of Hats has lived in studios, spare rooms, shopfronts, arcades, market stalls, and now online. It has survived economic downturns, personal upheavals, moves between cities and states, changing trends, changing bodies, changing priorities — and it’s still here.
That alone feels worth celebrating.
This brand grew as I grew.
It evolved as my taste evolved.
It slowed down when I needed to slow down.
There were times when I chased momentum, and times when I learned that rest and refinement mattered more. There were collections, commissions, bridal pieces, couture moments — and now, a gentler return to wearable, everyday hats made slowly, one at a time, with intention.
I no longer believe a business has to be loud to be successful. Or constant. Or exhausting.
I believe in longevity.
I believe in craftsmanship.
I believe in making beautiful things that last.
Thank you for being here..
If you’ve ever worn one of my hats, supported my work, followed along quietly, or checked in over the years — thank you. Truly.
Small businesses don’t survive 20 years without real people on the other side. Your support has meant more than you probably realise, especially during the harder chapters.
As The House of Hats steps into its third decade, it does so with more clarity, more softness, and more trust than ever before. This is a quieter era. A slower one. But one rooted deeply in experience, skill, and love for the craft.
Here’s to 20 years of hats, stories, reinvention —
and to whatever the next chapter holds 🤍👒👒👒
MERRY CHRISTMAS From The House Of Hats
Just wanted to wish you all a very Merry Christmas , Wow can you believe how fast has this year gone.
We've had a super busy year creating our new Sydney showroom and meeting some amazing new clients and existing ones.
We have some new arrivals just in time for the party season and lots more coming early next year so stay turned.
We are also now offering hat repairs and restorations so if you have a hat that needs so love you can send it our way to bring it back to life.
Thank you to every one of you who supports our small business it means the world to us, we are so proud to be Australian made & owned.
We are so looking forward to you all visiting our new showroom in 2023 , we have so many ideas in the works for the year ahead so it's going to be a fantastic year..
Wishing you all a very Safe Merry Christmas & a Happy new year !!!
Love your Milliner ..
See you all in 2023 !!
ilana x
One of my favourite Christmas Songs - Have Yourself a Merry Little Christmas
Gift Cards are now available to purchase
Behind The Scenes of our new Showroom
Behind the scenes of The House Of Hats new showroom in Sydney Australia
We have been super busy designing and renovating our new space and creating our beautiful new showroom.
Before our renovation
We started off with a blank canvas in this victorian room with stunning marble fireplace and ornate ceiling as our feature.
Black Feature Wall
We wanted to stick with my logo colours , so went with a black feature wall around the fireplace and light green walls.
The theme for the room was inspired by the old victorian millinery shops back in the 1900s , we already had this antique timber mirror but we jazzed it up by painted it gold and how spectacular does it look .
We managed to find an incredible antique 1920s copper & glass shop display counter which was the perfect fit in the middle of the room and we also found a antique velvet chaise lounge at an estate sale that fits in with the theme perfectly.
Willow modelling on our Antique Chaise
We painted our wooden hat stands gold to match our feature mirror.
Our Gold Wooden Hat Stands
We designed the shelf layout and found a local carpenter that custom made a cupboard and timber shelves built on both wall for hat display and hat box storage.
Design for Shelves
Finished Timber Shelves
We are now just in the final stages of finishing and are just waiting on curtains and another cabinet to be painted and we will be finished,
Stay tuned for the final reveal.
PETAL'S IN THE WIND The House Of Hats New Collection
Our New Collection ‘ Petal’s In The Wind features seventeen new beautiful Hats & headpieces designs just in time for the new season.
Inspired by the whimsical late 1970s with a twist of 1960's this collection is for the romantics and daydreamers.
Beautiful pastel colours with vintage floral prints , gingham and vintage sequins and Straw embroidered Hats all handmade in our Sydney Studio , this collection of hats and headpieces will bring happiness into your days.
WATCH OUR CAMPAIGN VIDEO BELOW.
As seen in CAMILLA'S New Collection ' PARTY LIKE'
We are so excited to have our ‘ PSYCHEDELIC ‘ Rainbow Velvet Turban featured in Camilla’s new Collection
PARTY LIKE…. Our PSYCHEDELIC Turban is the perfect turban for the party season.
As seen in this Month's Issue of RUSSH Magazine
We are so excited to have our bridal Millinery featured in this month’s May issue of Russh Magazine.
Featuring our ‘ Eternal Love’ Lace Headpiece & Veil
Our’ Classic ‘ Bridal Veil & our ‘ Marilyn ‘ Headpiece
We are so excited to be featured in this month’s issue of Russh magazine..
As seen in this month’s issue of Russh magazine featuring our ‘ Eternal Love’ lace headpiece & veil
As seen in this month’s issue of Russh Magazine featuring our ‘ Classic Veil’ .
As seen in this month’s issue of Russh magazine featuring our ‘ Marilyn’ Headpiece
As seen in this month’s issue of Russh Magazine featuring our ‘ Classic ‘ Veil.
CELEBRATING 15 YEARS OF MILLINERY
It’s our Birthday and we are Celebrating 15 years of Millinery,
Wow how our business has evolved over the years when we first started in 2006 , Our hats & headpieces have graced many amazing clients here in Australia and all over the world.
We have been featured in numerous fashion magazines & fashion houses and also in film & tv.
Watch our video of our journey though the years as I was interview by Radio Presenter Kia Handley
Thank you to all our clients and everyone who has been apart of our journey over the years.
We are so proud to be an Australian Made small Business & to use Vintage materials when we can
to help our environment and to make every piece unique & one of a kind.
We are so excited to see what future holds for The House Of Hats.
Remember ‘ If you have a head, you can wear a hat’.
Ilana x
SPRING is Finally Here
SPRING is finally here , wow what a whirlwind of a year we all have had, it's been a very challenging year for all of us, I hope you have all been well and safe through this pandemic and wishing us all better times ahead.
We haven't stopped creating and have new exciting styles coming soon.
We will be adding some new coloured straw hats to our ' Folk ' Range and will have options of different brim sizes.
We have sourced some incredible sixties pattern fabrics and trims and we are excited to show you.
For our International hat lovers coming into the cooler season we haven't forgotten about you.
We will be introducing some wonderful new colours to our Felt Hat Collection you are going to love these.
So you now have the choice of hats to wear all year round
Our Hats are such beautiful high quality durable to wear everyday and will last you a lifetime.....
We have had such a wonderful response to our new ' CHRYSALIS ' collection and are selling out fast, these hats are limited and are mostly one offs due their vintage fabrics and trims so once they are gone there gone, so if you have your eye on something grab it before its gone forever
We just wanted to say a huge Thank you for all your ongoing love & support for our small business this year.
It gives us such joy to see our hats on you and you enjoying wearing them.
The House Of Hats Flare Street Velvet Turban
The House Of Hats Velvet Turban Using Flare Street Melbourne Cut Offs
Loving our new Psychedelic turban using Flare Street velvet offcuts that we patch worked together to create this
incredible turban.
Unfortunately this one is not available as it’s just a one off piece I made for my personal collection but we do have some other incredible velvet turbans in our online shop or contact us to create a turban especially for you.
Sewing these amazing 60s patterned velvet off cuts together from Flare Street
It actually took me hours to get these perfectly positioned together to show off these amazing prints.
Our finished product, we were extremely happy with the outcome of this turban.
If you haven’t already got a pair of flare Street Velvet flares your missing out, They make the most incredible velvet stretch flares in the most
out of this world 60s prints.
I’ve already got two pairs and growing , they are the most comfortable and best cut flares ever !!1
Flare Street in based in Melbourne Victoria Australia.
Make sure you check out their website.
www.flarestreet.com
