As Featured in ' ERA ' Magazine - Celebrating 20 Years of Millinery

The House of Hats is truly honored to be featured in ERA Magazine celebrating 20 years of millinery!

We’re thrilled to share the full article, which dives into our journey, the heart of our business, and features beautiful shots of our hats from our “ LE CHAPEAUX “ collection.

A huge thanks to Eleanor for a stunning issue! we’re incredibly grateful for the recognition—head over to ERA magazine to order your copy and enjoy the full story!

Happy 20th Birthday The House Of Hats

This year marks 20 Years since The House of Hats began — and even writing that sentence feels surreal.

What started as a small creative dream has grown, changed, paused, reinvented itself, and somehow endured through every season of my life. Businesses don’t usually last this long, especially creative ones, and especially ones built slowly, by hand, with heart rather than hype.

Twenty years ago, I began making hats because I loved them — the romance, the history, the craftsmanship, the quiet confidence a beautiful hat gives to the person wearing it. I never imagined how deeply intertwined this business would become with my life, or how many chapters it would quietly witness.

Over the years, The House of Hats has lived in studios, spare rooms, shopfronts, arcades, market stalls, and now online. It has survived economic downturns, personal upheavals, moves between cities and states, changing trends, changing bodies, changing priorities — and it’s still here.

That alone feels worth celebrating.

This brand grew as I grew.
It evolved as my taste evolved.
It slowed down when I needed to slow down.

There were times when I chased momentum, and times when I learned that rest and refinement mattered more. There were collections, commissions, bridal pieces, couture moments — and now, a gentler return to wearable, everyday hats made slowly, one at a time, with intention.

I no longer believe a business has to be loud to be successful. Or constant. Or exhausting.

I believe in longevity.
I believe in craftsmanship.
I believe in making beautiful things that last.

Thank you for being here..

If you’ve ever worn one of my hats, supported my work, followed along quietly, or checked in over the years — thank you. Truly.

Small businesses don’t survive 20 years without real people on the other side. Your support has meant more than you probably realise, especially during the harder chapters.

As The House of Hats steps into its third decade, it does so with more clarity, more softness, and more trust than ever before. This is a quieter era. A slower one. But one rooted deeply in experience, skill, and love for the craft.

Here’s to 20 years of hats, stories, reinvention —
and to whatever the next chapter holds 🤍👒👒👒

Hello Toowoomba City - Our New Boutique is now open

We’re thrilled to share that our beautiful new boutique has officially opened in the heart of Toowoomba City !
After months of dreaming, renovating ,designing, and creating, The House of Hats is now home to our full collection of handcrafted millinery, bridal crowns, and curated antique & vintage fashion.

Our opening day was filled with smiles, champagne, and celebration — a true vintage dream come to life. 🥂

You can now book your private appointment to experience our boutique in person, try on your favourite pieces, and discover one-of-a-kind treasures from The Deco Doll collection too.

Visit us:
📍 Australia Arcade, Ruthven Street, Toowoomba City
📞 [0415 946 753]
🌐 info@thehouseofhats.com.au

📸 Follow us on Instagram : @thehouseofhats

With love your Milliner
ilana
👒

A little time-lapse magic from our opening day 💫
So many beautiful souls playing dress-up and falling in love with hats again 💕
Thank you Toowoomba for the love — it was truly a party on your head! 🎩💐

Goodbye Sydney

🕰️ FAREWELL SYDNEY 👋

After a lifetime in Sydney… I’m moving

Born and raised here, this city has shaped every part of me. It’s where I fell in love with vintage fashion, taught myself to sculpt hats by hand, had two retail shops and where The House of Hats came to life.

But life is shifting, and like the song says… “The rest is still unwritten.”

I’m packing up my little showroom and heading to Queensland to begin a brand new chapter. It’s emotional and a little overwhelming, but also full of hope, growth, possibility and big dreams...

To all the beautiful clients who stepped through my Sydney doors — thank you from the bottom of my heart. I’ll be sharing the journey as it unfolds, and I hope you’ll keep walking with me.

Here’s to trusting the unknown, starting fresh, and letting the next chapter write itself 💫

See you on the other side